If you’re feeling pessimistic about the current situation at Rangers, this is the one video you must watch today.
Feeling, identity, meaning, resonance – this has it all.
Created by Greg Rudder / producergreg_ on Instagram and TikTok, the first drop of his ‘Matchday Series’ was a direct hit with its target audience.
For supporters, by a supporter, the video isn’t about what’s happening on the pitch – it’s much more than that.
The creative piece conveys what the club means to the supporters, who live by the rituals, the memories, the routines, and the choices that are ingrained through the generations.
Yes, times are hard just now, but the club and fans have been through worse, and we will prevail.
The video speaks for itself. Check it out below.
ProducerGreg reacts to his viral Rangers video
The content was very well received on social media, and the creator followed it up to reflect on the feedback, with gratitude.
A reaction video was published, while on LinkedIn, he stated:
“I had an idea to create a series of short videos capturing the whole matchday experience, but focusing more on the people, friendships, family, the food and just the general stuff going on around Ibrox.
“I thought nothing of it, and it was mostly just so I could practise some colour grading using iPhone Log footage.
“I stuck the footage together and, before I posted it, felt it needed something else to make it a bit more engaging. So I added a voiceover talking about how you don’t really get to choose your club. You’re born into it. It’s passed down from generation to generation.
“When I woke up on Monday, my notifications on my work Insta and TikTok were mental.
“So many DMs about how the video had people in tears, thinking of family members no longer with us and their own memories of going to games. Genuinely blown away by the response.
“This is what I love about content creation, videography and photography.”
Congratulations and a massive well done to ProducerGreg for capturing the essence of the Rangers matchday experience, and what lies within the heart of every true blue.
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